If you look around you might find a few, there are still
some left. But they are fading quickly, the older ones descending into a second
childhood. They were the ones who told stories with morals to them, without the
swear words. They were the ones who told you not to take anything you weren’t
intending to eat and to eat whatever you took. They lived in the real world,
learned their lessons the hard way. Tom Brokaw called them The Greatest
Generation, but in truth they were merely the last of the adults.
My dad was six years old when The Great Depression hit. The
Great Depression ended for him when the Great War began. And after that, well
maybe his generation just got tired of great troubles. They’d paid their dues
and deserved a little peace and prosperity. Maybe they wanted to try great
consumption instead. Maybe they just wanted to finally live life and get a
little enjoyment out of it. There’s nothing wrong with that, after all. You
can’t blame people for wanting to avoid suffering and sacrifice if they can get
away with it. And we were a country on the rise, reaching peaks never
experienced before.
There’s the bitch of it, isn’t it? I think we can all
relate: we struggle and suffer and finally get to a point where we feel we can
relax a little, spend a little…and bam, just when we let loose a bit something
smacks us when we least expect it. We can never afford to get too comfortable
in this life.
But we did get too comfortable. Not so much the greatest
generation themselves, they had learned their lessons too severely to ever
forget. But when it came to their children, well they did try to instill the
values their parents had instilled into them. But times had changed and it was
hard to relate such values to a time of never before seen prosperity. Besides,
there was this thing called mass media, and it screamed from the center of the
television, from billboards, and magazines that we were living in a new era
where The American Way was a way of consumerism. Technology was the god that
provided for us all, and we would hardly be grateful recipients of her
blessings if we did not dutifully give homage. In the process, those gods The
Greatest Generation worshipped didn’t seem so relevant anymore. We began to
turn inwards. Well, not really, actually we turned towards television, which
told us our individual needs were greater than any communal needs. We were the
land of the free and freedom meant doing your own thing. Of course, deep down,
no man is an island unto himself, so doing your own thing leaves one awfully
lonely. And when we get lonely, we get scared. And when we get scared we cry
out for our mommy. And since mommy was now at work in order to provide for all
of those things television said we needed to own, the generations that
followed the Greatest Generation found a surrogate parent: television.
Television was always there to provide support, to tell us that we were okay,
that we were deserving. In fact, it never told us otherwise. Television never
disapproved of anything we did. Because television wanted to support our
childish needs and desires. That was TV’s role, to keep us children in need of
an authority figure. There were many institutions paying millions of dollars to
ensure that they had receptive minds in front of them, minds that could shift
smoothly from a talking puppet show host to a cartoon shill for sugary cereal.
There’s a book called The Hidden Persuaders. In it is
discussed the ways advertisers played to the aspects of our psyche that acted
beneath our conscious mind, talked to our baser instincts. The book was written
in 1957, so Heaven knows how much deeper the propaganda machine is able to burrow
into our minds nowadays. But seeing how The Hidden Persuaders was a chilling
read in its day, and that the trend has increased rapidly, it’s safe to say the
reality of the situation would be jarring and frightening to the average person
if the truth were to hit home to him or her. So much so that they would most
likely be willing to climb back into their hole that they’ve been living in for
their entire lives. The discrepancy between what the average person perceives
to be their reality and what truly is is pretty vast. And while we would all
like to think we would be Neo in The Matrix, AKA the chosen one, most of us
would rather avert our gaze and continue upon the comfortable path we are
walking. It’s the same psychological motivators that lead animals to the
slaughterhouse.